Advice Needed On SEO - UK Business Forums

When targetting keywords, do not fall into the trap of only looking at the ones that have the highest number of searches per month. They are very general and do not always provide the best results.

Never ignore long-tail keywords. They are far more targetted to what your potential customer is looking for and can provide higher conversions. Ask yourself what services you offer and what you would put into Google if you wanted to find your website - that would be a good start.

Good content is always crucial; are you giving your customers what they are looking for and providing valuable and relevant information?

When you are link-building, ensure that your anchor text is varied. Do not simply link using one keyword, as this is considered poor practice. Additionally, quality over quantity is important when it comes to link-building. You get what you pay for!

With regards to domain names, it is not a requirement to have your main keyword in your domain name. I would, however, advise that you have your main keyword in your Title, Keyword and Description Meta Tags and also in your H1, H2 and H3 header tags within your content.

Finally, make sure that you have at least one internal link using your main keyword and an external link, again using your main keyword, to a trusted website.

Hope this helps a little.

Quote:

Thanks for the response. To say I was a novice when I started out would be an understatement but I'm picking things up as I go along and am keen to learn. From having a website that worked, which I was really proud of, I now find myself going back over the site and popping chunks of text in h1 or h3 tags because I read that's good for SEO? So any tips or advice on things I can do would be gratefully received. As for the main competitor I'm not too sure about his site in depth. He doesn't appear to have many links to other sites but he does have lots and lots of content. Another thing that I have been pondering is changing my domain name. Red Rose Photos is my domain and company name and I think I may have been naive in it's choice. Choosing the name because I liked the sound of it I ploughed ahead but essentially when I look at the competition they are all using domain names that use words around photo editing. Will it be worthwhile to change the domain name to something more specific to what I'm doing or won't it make that much of a difference to SEO?

Source: http://www.ukbusinessforums.co.uk/forums/showthread.php?t=273490

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